This from NPR: "Radio Ads Are a Good Thing!"

It is SO enjoyable to hear Real Radio Ads (A Bud Light "Real Men of Genius" spot, no less!) airing on..."ad-free" National Public Radio.

All Things Considered, April 28, 2009 · Radio offers advertisers the last captive audience.

Radio ads are cheap to produce and buying airtime is inexpensive, too. You can blanket the airwaves with a slogan or jingle in a way you can't with TV.

Warren Berger's forthcoming book is Glimmer: How Design Can Transform Your Life and Maybe Even the World.

Listen to Warren Berger's >enthusiastic evaluation of radio advertising (2 minutes, 50 seconds).

All of us in the radio advertising business ought to appreciate (and emulate) Mr. Berger's enthusiasm!

Thanks to Eric Rhoades for the tip!