Friday, September 10, 2010

Even Though I'm Not a 2010 Radio-Mercury Awards Finalist...

...I'm thrilled to see that the Radio Station-Produced category is back in the money this year, with seven local radio commercials competing for the $10,000 prize.

I entered several spots (posted below) into this year's RMA competition, just as I have done faithfully each year since 2004, when my sole submission ended up winning the category prize, whetting my appetite for more. (In 2005, one of my entries was chosen as a finalist, but not the winner. From 2006 to 2010, none of the spots I've entered has prevailed in the competition, though I'm not embarrassed to be associated with any of them; they served their advertisers' purposes well.)

We've invited members of Radio Sales Cafe to vote for their favorite of the radio-produced finalists - please feel free to weigh in, too. I'm eager to compare the outcome of our voting as radio advertising sales professionals, to that of the Mercury judges.

Naturally, I'm disappointed that none of my entries made it into the finals this year. But I'm already saving potential entries for next year's competition. I believe this competition, along with its counterparts in the UK and Australia, is good for our industry and for us as individual practitioners of the art of radio advertising.


Here are my humble entries this year. The two spots for Howard Hughes were part of a five-spot campaign we created to run heavily on all stations in the market for just one day. It was very well received, and the client plans on expanding the effort next year. The spot for j&h Printing won a regional award in Seattle for "Best Radio Copywriting" this summer, providing encouragement for me to enter it into the national competition. Listen! Listen!