You Can't Recall the Bullet After You've Pulled the Trigger!

Sent an email to 100 local clients earlier this week, announcing a new format and a chance to win $7200 worth of advertising. I spent over half an hour composing the message, getting it just right, and making sure the two attachments were correct.

As is my practice, I sent the email to my own address as well.

You can only imagine my chagrin when upon opening my confirmation email, I saw (in 18 point type, no less) the name and email address of one of the recipients pasted into the first sentence of my correspondence, breaking the sentence, the flow, and the appearance of the message.

I cringed. I winced. I said bad words.

It looked stupid. I looked stupid. In front of 100 people.

And there wasn't a thing I could do to change it.

However, I couldn't in good conscience let it pass without acknowledging and attempting to correct the mistake, so I sent a follow-up email with the following message and illustration:

"Caution: bullet cannot be summoned back
into gun once trigger has been pulled."
(Rod's lesson for Monday)

Idiots are Earning $2500 a pop....

Periodically I visit the email dungeon labeled "Spam" - scanning the subject lines to make sure someone legit trying to get in touch with me doesn't get flushed.

As I was doing so this morning, the Subject line caught my attention: "Idiots are earning $2500 a pop day after day"

"Idiots?" No kidding.

The message itself began:

Whatever you're doing, stop right now and
check out the following website....

This will, quite literally, enable you to earn any
where from $1,000 to $10,000 to $30,000
or more within the next 30 days.

Sounds just like the beginning of too many hype-driven radio commercials.

Perhaps those who insist on running ads of this type should preface them with: "And now, a message for idiots."

Switching stations is accomplished with the same ease as deleting spam. All it takes is one click.