Substance vs. Style

Here's an example of a radio commercial that from a distance sounds terrific. Positive, uplifting, even inspiring.

Until you listen to the actual words.

It might make you chuckle, but not without wincing a bit.

Disclaimer: this spot was part of a RAB Sales Meeting of the Month cassette from long ago. Can't remember who the original advertiser was. The last ten seconds of this commercial contained that real bank advertiser's pitch - if you want to do business with an institution that cares, switch to us.

Clever joke back then.

Perhaps not so much today.