September is Life Insurance Awareness Month

Just finished producing a couple spots for a local independent insurance agency, their contribution to a national effort to raise public awareness of the importance of having life insurance.

I have to admit, this month-long industry observance was not on my radar prior to last week. But, in the client's words, Life insurance awareness month is something I feel strongly about and I hope we can educate the public via these ads.

Face it, life insurance doesn't make for glamorous advertising. Neither do automobile tires. But both are high-priority items where one's family's safety and security are concerned.

Donny Wahlberg is one of this year's national spokesmen for Life Insurance Awareness Month. Here's a link to his video on You Tube.

For my radio friends with insurance agency clients who may wish to invest in a little advertising with you yet this month, to promote Life Insurance Awareness Month, here are a couple of produced spots you're welcome to use as idea starters, or even just download and tag with your client's information. (A favor? Just let me know if you find them helpful.)

September is Life Insurance Awareness Month #1

September is Life Insurance Awareness Month #2