An Opportunity for Any Station in Any Market

Take the total population of your market or listening area. Divide that number by 365.

The result equals the average number of birthdays taking place in your market every day. The actual number obviously will be lower on some days, higher on others. But the point is, every day represents an opportunity to wish some of your listeners a Happy Birthday.

It's easy enough to start a WXXX Birthday Club - have your listeners register via email or a form on your website - and give them some recognition on the air and online.

You might even draw one name each day to win a birthday prize: a cake, a birthday meal, a special gift, etc. - traded in whole or part with advertisers who help sponsor the promotion.

Fun, simple to execute, and it likely would mean a lot to each day's celebrants. What's not to like about that!