You Can't Recall the Bullet After You've Pulled the Trigger!

Sent an email to 100 local clients earlier this week, announcing a new format and a chance to win $7200 worth of advertising. I spent over half an hour composing the message, getting it just right, and making sure the two attachments were correct.

As is my practice, I sent the email to my own address as well.

You can only imagine my chagrin when upon opening my confirmation email, I saw (in 18 point type, no less) the name and email address of one of the recipients pasted into the first sentence of my correspondence, breaking the sentence, the flow, and the appearance of the message.

I cringed. I winced. I said bad words.

It looked stupid. I looked stupid. In front of 100 people.

And there wasn't a thing I could do to change it.

However, I couldn't in good conscience let it pass without acknowledging and attempting to correct the mistake, so I sent a follow-up email with the following message and illustration:

"Caution: bullet cannot be summoned back
into gun once trigger has been pulled."
(Rod's lesson for Monday)