Ever stopped to count all the different competitors in your market, trying to raid your clients' shrinking advertising budgets?
After posting on the supermarket video ad display yesterday, I thought it might be interesting to compile a list and see how long it gets.
Here's what I've come up with for starters. Please feel free to add to it using the Comments button below.
Newspaper display ads.
Classified ads.
Newspaper inserts and flyers.
Weekly "shoppers" and other print publications.
Cable TV.
Broadcast TV.
Magazines.
Billboards.
Sports programs.
Sports pocket schedules.
Sports schedule posters.
City maps.
Concert programs.
Yearbooks.
Backs of tickets.
Bumper stickers.
Direct mail.
Door hangers.
Yellow Pages ads.
White Pages ads.
Website banners.
Search ads.
Sponsored links.
Bus stop bench ads.
Airport panel ads.
Hotel window boxes.
Mall kiosks.
Supermarket video displays.
Movie theater ads.
Bowling alley score-sheet ads.
Restaurant menu ads.
Advertising specialties (pens, key chains, etc.)
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m...
6 years ago
Here are some others I've encountered:
ReplyDeletesigns in the men's room
urinal cake advertising (really!)
bill stuffers
airline tray ads
ticket back advertising
And our single biggest competitor in early 2009: doing nothing