The fact that I retrieved this presentation from a cassette tape tells you something about how long ago I put it together. (Hint: it was before we recorded onto flash memory cards, before we emailed MP3's, even before we burned CD's. Seinfeld was airing in prime time, yada-yada-yada.)
Nonetheless, it's worth sharing.
Thinking about the success of Steve and Theresa Myers prompted me to search for this presentation I put together years ago to share some of my clients' success stories with prospective advertisers. It was a local implementation of the RAB's original "Radio Gets Results" initiative.
Back then, I'd ask the prospect to listen to the cassette in the car, driving to or from work. It proved an effective means of establishing credibility with new prospects, and opened many opportunities to help them with their advertising.
Today, a presentation of this sort would likely be posted on a station's website, or maybe uploaded to You Tube.
Running time's about nine minutes, longer than I'd make it if I were doing it today. Folks' attention spans keep getting shorter.
That said, the clients and their stories were/are real.
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5 years ago
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