Imagine your restaurant client talking into his iPhone or Android: "Hey, everybody. For the next two hours, buy any burger, fries and soft drink at regular price and get a second burger FREE! That's just for our Facebook friends and only until 2 pm today at Burger Barn."
Sixty seconds later, his audio "coupon" appears on his Facebook page. All his Facebook friends have to do is click PLAY and they get to hear his message, just as he recorded it.
Welcome to Audioboo, a new service from the U.K. that is about to explode all over the Internet.
Did I mention it's FREE?
You need to open an Audioboo account now. Trust me.
You need to introduce your advertisers to Audioboo. Show them how to integrate their on-air and online radio advertising with their social media. Show them how to make Audioboo coupons. They're going to learn this eventually anyway, might as well be now - and from you!
This is positively HUGE for radio stations, radio producers, anyone who uses audio, whether for business, socializing, or just for fun.
Audio content (in a variety of standard formats) can be uploaded via iPhone or Android, or from any Internet-connected personal computer with a microphone and sound card, and you can upload pre-recorded material as well.
Want to share your latest radio commercials with the world? Audioboo them.
Want to extend your clients' radio buys on social networks? Audioboo them.
Want to sing "Happy Birthday" to a Facebook friend. Yup.
Honestly, the implications are staggering - at least to this 38-year radio ad guy.
Man, Tony Schwartz should have lived to see this day!
Go get your Audioboo account now. You'll thank me for suggesting it. All I ask in return is that you come back and share how you're using it, OK?
Here's the link: http://audioboo.fm
Thanks to my friend Doug Zanger for turning me on to Audioboo. (And for bringing my Whispering Hills radio spots to life with his great interpretative skills and voice!)
Posts
5 years ago
Boo well, everyone!
ReplyDeleteIt's not free for advertisers or companies, but yes, will be huge once everyone realises the capabilities of audioboo!
ReplyDeleteYou wanted to know what I did with it, so here you go. I adminsiter a facebook fan page for our church. My wife is the pastor. I set up an audioboo account so my wife could post voice messages to the church facebook fan page. If you want to check it out, facebook.com/lonsdaleUMC
ReplyDeleteThe only problem I still need to solve is that it shows my picture even though it's her post. Thanks for sharing this. This is a cool toy with a lot of potential.
I asked Mark Rock of Audioboo for clarification on commercial vs. non-commercial uses of the service. His reply seems to indicate that the Terms and Conditions and their application are matters still being worked out. I suspect they're eager to have lots of people trying the service to see how it may be applied in real life.
ReplyDeleteHere's Mark's actual reply:
Hi Rod
Read you post - thank you for the sheer enthusiasm of it.
T&C's are a catch all at the moment - we're only just past a year old and 7 people, so we need to make sure we cover most bases. Vimeo, Twitter, Youtube etc have the same terms. Embed code is obviously beyound our control to patrol, so I wouldn't worry too much.
Still working on costs. At the moment, we looking at £50/annum costs for what we call a Plus account - longer boos, private messages, custom iTunes feeds etc. Then a massive step up for media companies for pre-moderation, pre-rolls etc at £3k/annum, moving to £8k/annum for more support.
All very fluid at the moment but there will always be a free app, don't worry.
Hope that helps