And not everyone is hurting these days.
Just ask the folks at Constant Comment, a provider of email marketing services.
Perhaps you've heard their ads running in radio network news broadcasts and syndicated programs.
How are the ads working? According to company President and CEO Gail F. Goodman:
Summarizing our results for the first quarter. Revenue was $28.1 million, an increase of 55% year-over-year and adjusted EBITDA came in at $1.7 million, which was up a 112% on a year-over-year basis.
During the quarter, all of our sales and marketing channels performed well. We believe our national radio advertising campaign helped drive much of the better than expected demand for our email marketing service. Equally important based on the statistical analysis we have recently completed national radio is delivering results within our cost expectations. We expect to continue national radio advertising in the fall following our usual seasonal marketing pullback across all of our acquisition channels during the summer months...
Read the transcript of Constant Contact's 5/7/09 conference call HERE.
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Great piece. I just heard one of their ads the other day and was impressed how targeted it was...it got my attention and kept it...a great example of how radio can work (and when you think about it, Radio is working for a company which produces a COMPETING advertising channel.)
ReplyDeleteThis is a smart blog. I mean it. You have so much knowledge about this issue, and so much passion. You also know how to make people rally behind it, obviously from the responses. www.mediapulsertb.com
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