Women in Sales, Selling to Women

This week's Small Market Radio Newsletter had a short piece by copywriting teacher David Garfinkel entitled, "Women, Business, and Advertising." In it he writes:

One problem is that the sales culture and sales training fields are dominated by men...and we often use war metaphors and battle strategies as the basis for success.

Women, generally speaking, don't think in these terms. (Those who do can be very scary.) The female approach tends to be more collaborative and nurturing.

Reading the piece reminded me of a funny and insightful video presentation by Wisconsin pastor and marriage counselor Mark Gungor on the differences between men's brains and women's brains. If you've not seen it before, enjoy it here.