Clients as Spokesmen #3 - A Product Made for Radio

I was talking with a professional photographer in town recently about his proclivity for print advertising. As you would expect, he felt that since his product is visual, it belonged in a visual medium. I suggested that a well-written radio commercial can paint a picture in the prospect's mind that's every bit as "real" as the one he puts into print. Realizing that he's heard examples of this himself, he conceded that he might add radio to his mix.

He also said that in view of the economy (SFX - bells, whistles, explosions), he's going to have to INCREASE HIS MARKETING EFFORT!

OK - that's a bit of a digression from the subject of this post, but it provides a good segue.

Just as my friend the photographer is predisposed to using print, those of us who sell or create radio advertising most often think in terms of sound.

And every once in awhile, an opportunity drops into our laps like manna from heaven - a product made for selling on radio.

Say hello to the Gurgle Pot.

This ad, voiced by the proprietor of a gift shop, has sold a TON of Gurgle Pots. (And not just on radio. She has the ad on her cell phone and loves to play it for people.)
You're not given a clue as to what it looks like...what colors it comes in....how big it is....or anything else. But you do know what it sounds like when you pour from it, ...and that's the whole point. It's a hoot. An ice-breaker. A conversation starter. Something fun to bring out when you have company over, to get the party started.

How many of your advertising prospects offer items that have sounds of their own...sounds that you can incorporate into an effective radio commercial?

Now that it's on your radar, have fun with it!