RodSpots: Rod Schwartz on Radio Advertising

HERE! If you would like to continue to follow RodSpots (Rod Schwartz's Radio Advertising Blog) , please take a moment to visit the new s...

Radio advertising salespeople serve two masters: their radio stations and their advertising clients. A salesperson's paycheck is writte...

When Ted Williams first burst into the national conversation a couple of weeks ago, everybody-and-his-brother in media were trying to get a ...

Bob Souer , a voice actor held in high esteem by his peers in the business, calls it "either good news or bad news, depending on your p...

Unless you've been in a coma or completely insulated from media this week, you're familiar with the story of Ted Williams , the one-...

That headline jumped off the page yesterday morning, as though it had been placed there just for me. I have been learning that "Saying ...

Dear Direct Response Radio Advertiser: If your product or service truly serves a worthwhile purpose, and provides a valuable solution to a s...